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Sherina Smith
VP, Head of Marketing
American Family Insurance
Biography

Sherina has a 20-year track record in leading marketing teams across retail, consumer packaged goods, and pharmaceutical categories and is currently the Vice-President of marketing for American Family Insurance. Prior to joining American Family Insurance, Sherina held leadership roles at JCPenney, Abbvie Pharmaceuticals and

began her career in brand management at Kraft Foods leading iconic billion-dollar brands such as Kraft Singles and Kraft Macaroni and Cheese. She is a proven marketing leader with deep expertise identifying the intersection between consumer insight and P&L value creation with a passion for the consumer and people development.