ADVANCING DIVERSITY WEEK
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September 20 - 23 2021
Kat Gordon
Founder/CEO
The 3% Movement
Biography

Kat Gordon has been called the “triple threat” of an entrepreneur, ad woman + marketing to women expert and was named one of "30 Most Creative Women in Advertising" by BusinessInsider in 2016, Visionary of the Year from Advertising Age in 2018, and one of “Forty Over 40” women disrupting the world in 2014. 

She is the visionary behind The 3% Movement. Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Movement has grown exponentially since its 2012 launch: hosting events in 17 cities globally, and offering consulting and certification programs that amplify creative cultures. 

Today, female creative directors have gone from 3% to 29%. Kat serves as an advisor to 600 & Rising, WPP and Fishbowl, and is currently working on a book called “The Future Belongs to Belonging: How Inclusive Cultures Unlock World-Changing Creativity.” She is passionate about unlocking the contributions of women and people of color, especially as they relate to innovation.

Talk
The Future Belongs to Belonging

The single greatest advancements of our next 100 years hinge upon an ancient premise: belonging. When we have the psychological safety to fully be ourselves, our imagination enters a higher order of operations and delivers breakthrough thinking. Yet the number one threat to creativity is homogeneity. Groupthink is frighteningly commonplace inside companies, schools and governments. Even as diversity efforts take root, inclusion lags. New people are invited to the table, but the room is wired for one kind of sound. People think headcount is the answer, but it’s peoplecount we need – a seismic shift in how individuals can show up as themselves and be treasured, not tolerated.

Agenda
DEI + Belonging!
9/20/21
Monday, Sept 20, 2021
12:15 PM - 12:45 PM
Kat Gordon
Founder/CEO
The 3% Movement, USA
The Future Belongs to Belonging

The single greatest advancements of our next 100 years hinge upon an ancient premise: belonging. When we have the psychological safety to fully be ourselves, our imagination enters a higher order of operations and delivers breakthrough thinking. Yet the number one threat to creativity is homogeneity. Groupthink is frighteningly commonplace inside companies, schools and governments. Even as diversity efforts take root, inclusion lags. New people are invited to the table, but the room is wired for one kind of sound. People think headcount is the answer, but it’s peoplecount we need – a seismic shift in how individuals can show up as themselves and be treasured, not tolerated.

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