Marla Kaplowitz joined the 4A’s in 2017 to help chart the future of the association, defining its mission as empowering members to drive commerce, spark connections, and shape culture through infinite creativity. Kaplowitz brings 30 years of industry experience in marketing and communications. 

As the CEO of MEC North America, starting in 2011, Kaplowitz led the agency to become a major disruptor in talent management with innovative approaches to attracting, nurturing, and retaining top talent. Fortune cited the agency in its Great Places to Work feature, and Ad Age named it to its Best Places to Work in Advertising and Marketing list in 2015. Previously, Kaplowitz spent 12 years at Mediavest, overseeing Procter & Gamble Communications Planning for North America, and managed a multi-client team. She began her career at DMB&B before moving to Ammirati Puris Lintas. Kaplowitz serves on the Boards of The Ad Council, Advertising Self-Regulatory Council (ASRC), Digital Advertising Alliance (DAA), and Trustworthy Accountability Group (TAG) and the Marketing Standards Board/General Assembly. She is a member of the Women’s Forum of New York. Ad Age recognized her as a Woman to Watch in 2012. The John A. Reisenbach Foundation gave Kaplowitz the Distinguished Citizen Award in 2016.